The STAY ALERT Story

Marketright Inc. and the Military have worked together for six years to help stop fatigue related injuries and deaths.

The result, Stay Alert caffeine chewing gum, is finally in production and available to the U.S. Armed Forces and security agencies.  

Troops no longer have to resort to eating freeze dried coffee grounds in the field to stay alert.  

Stay Alert has been field tested by Military Labs.
  

Stay Alert has been proven to be an effective and efficient tool for addressing the fatigue/sleep deprivation problems that have been causing injuries and deaths among our troops.  
 

Not only does Stay Alert decrease accidents, but it increases soldier performance.  Clinical studies have proven increased physical and cognitive performance as well as improved marksmanship and overall vigilance under sleep deprived conditions.  

It has been concluded that Stay Alert caffeinated chewing gum provides a rapid absorption of caffeine through the oral membrane in the mouth, while also being a lightweight, compact, and convenient vehicle.  

Stay Alert decreases accidents – increases performance – saves lives.

STAY Alert Gum Development Chronology

1998 – Stay Alert becomes part of the military fatigue relief research program. 
 

1999 – Program receives $250M budget line item to fund initial research through Speaker Dennis Hastert.
 

2000 – Study is successfully completed showing oral speed of absorption and effect on alertness and cognitive abilities.
 

2001 – National Academy of Sciences (Institute of Medicine) endorses Caffeine for Military Operations – recommends chewing gum for speed of absorption and action.  

2002 – Completes performance research – statistically significant improvement in simulated war games.
 

2003 – Successfully completes tolerance studies and low user, high user studies.
 

2003 – Military Labs completed soldier acceptability study – taste scores low, functionality scores high, will use if available scores high.
 

2003 – Product was provided for use in Afghanistan and Iraq.  

2003 – Canadian Military Service conducts field study – statistically significant improvement in marksmanship upon chewing Stay Alert.  

2003 – Stay Alert is approved for Department of Defense (DOD) catalog to supply every battalion.
 

2004 – Clinicals completed, proving Stay Alert enhances physical performance.
 

2005 – Military Labs approves usage of Stay Alert gum and assignment of the National Stock Number, also recommends procurement by Battalion Commanders.